The Hug-a-bub™ baby carrier is a wrap-around soft-cotton sling, which holds your baby close to your heart.They feel hugged even though your hands are busy doing other things. Our unique wrap method distributes your baby’s weight inwardly throughout your torso rather than dragging from your shoulder muscles. It eliminates compression of the baby’s coccyx and developing vertebrae. The Hug-a-bub™ is the only baby carrier that has total head and neck support for newborns, premature or sleeping babies. It offers optimum safety, security and freedom of mobility.VersatileThe Hug-a-bub™ provides 4 different carrying positions to suit the different moods and needs of your baby from prematurely to toddler hood. The Hug-a-bub™ is the only carrier we know of that actually supports a baby’s head against your body in the same way as your hand cradles their head when you are carrying them close. Most carriers do not support the head but simply stop it from being able to drop backwards. The hug-a-bub™ offers real support for newborn or sleeping babies.Pressure / ComfortUnlike other ‘upright’ carriers, the hug-a-bub™ does not place the baby in a ‘load bearing’ position. In many other ‘pouches’ a baby sits upright, with all their body weight on their soft and developing spine. which may cause compression of the vertebrae. In a hug-a-bub™ the baby’s weight is drawn in, towards your torso, eliminating pressure on their vertebrae. They are not carried they are hugged. The hug-a-bub™ has been thoroughly tested and is recommended by Chiropractors, Osteopaths and Physiotherapists.QualityThe hug-a-bub™ is made from 100% cotton and can be treated in the same way you would a T-shirt. It can be thrown in the wash and dryer regularly. Being 100% cotton, some of the darker colours fade less when dried out of direct sunlight.